On May 20, 2026, NFL owners voted 32-0 to award Super Bowl LXIV to Nashville. The game will be played February 10, 2030 at the new Nissan Stadium. The 60,000-seat ETFE-roofed venue is currently under construction on the East Bank. It opens in February 2027. Fallon Co. broke ground on the first vertical project at Eastpoint this week, a 323-unit affordable housing development that anchors the broader 30-acre stadium-area buildout. My Sunday roundup walks through the Eastpoint groundbreaking alongside two other May 31 stories shaping the 2030 prep timeline. Jim Nantz, who has called seven Super Bowls, now lives in Nashville. He will co-chair the host committee with former Tennessee Governor Bill Haslam.
For Nashville short-term rental owners, the announcement is the most significant single-event revenue signal in the city’s history. For prospective investors evaluating whether to acquire Nashville STR inventory now, the four-year runway is the entire point.
This post lays out the actual data from recent Super Bowl host cities. It anchors that data on what we learned from the 2019 NFL Draft Nashville hosted. Then, it outlines how current owners should prepare. Finally, it covers how new investors should think about positioning before February 2030.
What did the 2019 NFL Draft tell us about Nashville STR demand?
The 2019 NFL Draft drew a record 600,000 attendees to Lower Broadway over three days, foreshadowing what Super Bowl LXIV will mean for Nashville Airbnb demand.
Nashville set the modern host-city standard with the 2019 NFL Draft. April 25-27, 2019. Lower Broadway closed to traffic. Roughly 600,000 attendees over three days, a record at that time. 47.5 million TV viewers.
The economic impact numbers, sourced from the Nashville Convention & Visitors Corp and the Tennessee Titans:
| Total economic impact | $224 million |
| Direct spending | $133 million (record, +79% over Dallas 2018) |
| Tax revenue to Davidson County | $10.6 million |
| Total attendance | ~600,000 |
| Visitor share of attendance | 54% |
| Average length of stay | 2.8 nights |
The short-term rental data, sourced from Airbnb and Visit Music City:
- 21% of all NFL Draft visitors stayed in Airbnb or VRBO inventory, versus 51.1% in hotels and 16.6% with friends and family
- 21,000+ Airbnb guest arrivals in Nashville during the three-day window
- $5 million in collective host earnings for Nashville Airbnb operators
- The Draft week was the largest single-event Airbnb guest arrival and host income window in Nashville’s platform history at that time
The Draft was a three-day mid-week event.
How Super Bowl LXIV Will Compare
The Super Bowl is a five-day event window built around a Sunday game with peak demand running Thursday through Monday. The Super Bowl draws roughly 100,000 to 150,000 direct visitors. On top of that, viewing parties and unticketed tourists add a much larger informal traffic layer. Conservatively, Nashville should expect a multiple of the 2019 Draft Airbnb signal during Super Bowl LXIV week.
What does recent Super Bowl host-city STR data reveal?
The clearest case for what’s coming sits in recent Super Bowl Airbnb data from peer host cities. Real numbers from credible reporting, all sourced inline.
Las Vegas: Super Bowl LVIII, February 11, 2024
The clearest signal. Las Vegas STR operators recorded the highest documented Super Bowl revenue impact on record.
- Average booked nightly rate during Super Bowl weekend: $437 across Airbnb and Vrbo
- Available listings average: $508 per night, with peak Friday rates hitting $531 and Sunday game day averaging $514
- Year-over-year STR revenue: up 180% compared to Super Bowl weekend the prior year
- Nights sold: up 87% year over year
- ADR uplift: 50% year over year
- RevPAN: jumped from $39 (2023) to $127 (2024), a 226% increase
- Overall Las Vegas economic impact: over $700 million
Source: Beyond Pricing data, reported by shorttermrentalz.com, February 2024.
Phoenix Metro: Super Bowl LVII, February 12, 2023
- Combined Airbnb host earnings: over $27 million across 45,000+ Phoenix-area rentals during Super Bowl LVII week
- Comparison to 2015 (the previous Glendale Super Bowl): Phoenix hosts earned roughly $1 million collectively that year. The 2023 figure represented a 27x increase
- Near-stadium pricing: 639 properties within close range of State Farm Stadium ranged from $1,900 per night to $14,000 per night for the largest homes
Caveat for your own modeling: the 2023 Phoenix Super Bowl week overlapped with the WM Phoenix Open, which drew 700,000+ fans to TPC Scottsdale. The Phoenix STR numbers reflect both events combined.
Source: Airbnb data via Cronkite News, February 2023.
Inglewood / Los Angeles: Super Bowl LVI, February 13, 2022
- Booked ADR in Inglewood: $336 per night
- Last-minute available rate: $1,645 per night
- Year-over-year revenue increase in the Inglewood STR market: 476%
- Volume: 371+ STR units booked in Inglewood alone, with 8,200+ STRs booked across greater LA
- Inglewood booked-unit count up 97.9% versus the same weekend two years prior
Source: AirDNA via Spectrum News 1, February 2022.
Miami: Super Bowl LIV, February 2, 2020
- Airbnb host revenue across the Miami metro: $26.4 million during Super Bowl LIV week
- Airbnb bookings: 34,000+, outpacing Art Basel’s 26,000
- Listing occupancy: approximately 84% of all Miami Airbnb listings were booked between late January and game day
- Total expected guest arrivals: 70,000 across Miami-Dade and Broward
- Airbnb ADR: under $190 per night versus a hotel ADR around $500 that week
Source: The Real Deal, January 30, 2020.
Atlanta: Super Bowl LIII, February 3, 2019
The cautionary comp every Nashville STR owner should read carefully.
- Average Airbnb price during Super Bowl week: $170 per night versus a typical $80 per night, roughly 2.1x
- Game day ADR specifically: $496 per night, a 360% increase over baseline
- Near-stadium homes (within one mile of Mercedes-Benz Stadium, 4-person occupancy, Feb 1-4): $1,717 per night average
- Atlanta host earnings: projected $3.3 million in supplemental income for 9,200+ guest bookings, averaging roughly $690 per host
- First-time hosts: 23% of Atlanta Airbnb hosts during the Super Bowl had never previously listed their home
The catch, and the lesson: Atlanta Airbnb hosts’ average asking rate during Super Bowl week was $611 per night, 131% higher than the actual booked rate. The result was that occupancy the week prior to the game ran at only 19%, compared to Atlanta’s typical 41% baseline for that period. Overpriced inventory sat empty until the very last days.
Source: Atlanta Agent Magazine and AirDNA, February 2019.
New Orleans: Super Bowl LIX, February 9, 2025
The most recent comp and a clean read.
- Approximately 6,000 NOLA-area STRs booked Friday through Sunday for $11.1 million total, roughly 2x the $6.2 million booked the same weekend the prior year
- Average nightly rate: $670-$690 across the metro versus typical sub-$400 baseline
- Downtown / Lower Garden District ADR: approached $900 pre-surge
- Occupancy: 91% as of January 30, with 97.2% of available STRs booked by game weekend
Source: NOLA.com, February 5, 2025.
What does this mean for Nashville Super Bowl LXIV?
The cross-city pattern is consistent. Super Bowl host markets reliably see ADR uplifts of 2x to 4x baseline. In addition, occupancy approaches the inventory ceiling. As a result, aggregate STR revenue increases between 100% and 500% versus the prior year’s corresponding week. The exact multiple depends on the city’s baseline pricing, hotel competition, and how aggressively local hosts price the surge.
What the Data Suggests for Nashville
For Nashville specifically, here is what the data suggests is realistic for Super Bowl LXIV week:
Volume. The 2019 NFL Draft pulled 21,000 Airbnb guest arrivals over three mid-week days. By comparison, Super Bowl LXIV runs longer and draws a larger visitor base. As a result, expect 35,000 to 50,000 Airbnb guest arrivals during the event window. Nashville’s STR inventory has grown substantially since 2019, so this should not strain the city’s listing supply.
Pricing. Nashville’s typical 2025 Airbnb ADR sits in the $308 to $357 range depending on the data source (AirROI, Rabbu, Airbtics all publish slightly different numbers). A 2.5x to 3x ADR uplift during Super Bowl week is the realistic central estimate, which would put downtown and East Nashville properties in the $800 to $1,100 per night range across the surge window, with premium near-stadium properties commanding $2,000+.
Total Nashville Airbnb host earnings during Super Bowl LXIV week: A reasonable projection based on volume scaling from the 2019 Draft and ADR scaling from Las Vegas 2024 would put Nashville’s aggregate host revenue for the five-day window at $30 million to $50 million across the metro. This is a projection, not a guarantee. Hosts who price strategically and market early will capture more than their pro-rata share; hosts who follow the Atlanta pattern of asking 130%+ above realistic booked rates will sit empty until the last 48 hours.
How should current Nashville STR owners prepare?
The window is four years out, but the strategic preparation starts now.
Open your calendar for the full event window early. Set minimum-stay requirements of three to five nights to capture the highest-value bookings. Lock pricing now at the high end of the realistic surge band, not the absurd ceiling that history shows sits empty.
Refresh your listing before peak booking activates. Professional photography, updated copy, and verified amenities matter more during a Super Bowl window than any other time in your operating life. Booking traffic peaks roughly six to twelve months out, with the highest-value bookings typically locking in 12-18 months in advance.
Plan your turnover and cleaning logistics. Five consecutive nights of high-occupancy bookings followed by another peak weekend means doubling your cleaning crew or coordinating with a property manager well in advance. Nashville’s cleaning crew capacity will be a constraint that week.
Coordinate around the broader Super Bowl host city ecosystem. The NFL Experience, fan events, and corporate hospitality blocks will spread across downtown, Germantown, the East Bank, and SoBro. Properties within walking distance of these activation zones will command the highest premiums.
How should prospective investors think about February 2030?
For buyers evaluating Nashville STR acquisition over the next 36 months, the math has shifted. The Super Bowl is one week. The four years preceding it are the actual investment thesis.
The Three Structural Drivers
Three structural drivers reinforce Nashville STR economics ahead of February 2030:
Continued event pipeline. Nashville hosted the 2019 NFL Draft, the 2024 College Football Playoff and SEC Championship rotation, and the annual CMA Fest. The Super Bowl announcement signals that Nashville’s event hosting capacity has cleared institutional confidence at the top tier. Events at lower scale will continue to compound year over year.
Stadium completion in February 2027. The new Nissan Stadium opens three years before the Super Bowl, anchoring the East Bank neighborhood as a development priority through the rest of the decade. Properties acquired now within walking distance of the East Bank capture two upsides. First, they lock in Super Bowl week premiums. Second, they catch the year-over-year baseline lift from a domed NFL stadium.
Hotel capacity growth, but STRs still matter. Nashville is projected to have 80,000+ hotel rooms across the metro by 2030. Despite that growth, the Super Bowl’s visitor surge will exceed hotel capacity, and the marginal demand always flows to short-term rentals. The 2019 Draft data showing 21% of visitors choosing Airbnb/VRBO is a structural pattern, not an anomaly.
What to Look For Before You Buy
For investors specifically, the right Nashville STR acquisition is one that meets baseline ROI math today and captures the Super Bowl premium as a windfall on top. We have closed more than 550 STR transactions across Nashville, and the buildings and neighborhoods that consistently outperform are well-documented. The team has direct experience helping investors evaluate STR-eligible inventory in Germantown, downtown high-rises, East Nashville, 12 South, and the East Bank.
Alora and Lucy: Stadium-Adjacent New Construction
Two stadium-adjacent developments stand out for buyers positioning specifically for Super Bowl LXIV. Alora is a new-construction luxury Airbnb townhome community built specifically for short-term rental investment, located within the East Bank corridor near the new Nissan Stadium site. Lucy is a sister development, also new-construction luxury Airbnb townhomes positioned near the stadium. Both projects were designed with STR yield optimization as a primary product spec. Neither is a retrofit. In addition, both sit inside the walking radius that will command the highest Super Bowl LXIV week premiums. For investors specifically evaluating stadium-proximate inventory ahead of February 2030, Alora and Lucy are the two clearest current opportunities in the market.
How do you get Super Bowl LXIV tickets?
For Nashville residents who want to attend Super Bowl LXIV directly, the path runs through On Location Experiences, the NFL’s official hospitality provider. On Location is the only authorized source for official Super Bowl tickets and hospitality packages with confirmed seat locations and verified NFL credentialing.
The current process for the 2030 game:
- Place a fully refundable Priority Access deposit at the On Location Experiences Super Bowl LXIV page. The deposit secures front-of-line access to official packages before they release to the public.
- Get notified before packages release for selection during the exclusive Priority Access pre-sale window.
- Choose your exact seats and hospitality package during the pre-sale period.
What’s Included in the Package
Packages include game tickets, premium seating, all-inclusive pregame hospitality with food and drinks, and access to exclusive VIP experiences.
- Apply your deposit toward the final purchase.
Priority Access deposits are refundable, so locking one in now carries no downside if your plans change.
For locals specifically: the smartest play for most Nashville households is not the $5,000-$15,000 ticket purchase, it is putting your house on Airbnb for the week and using a portion of the proceeds to attend the surrounding events that don’t require Super Bowl ticket access. Lower Broadway, the NFL Experience, the public fan events, and the dozens of corporate parties happening across town will deliver most of the Super Bowl atmosphere at a fraction of the cost.
What is the bottom line for Nashville Airbnb investors?
Nashville will host Super Bowl LXIV at the new Nissan Stadium on February 10, 2030. The 2019 NFL Draft showed that Nashville STR owners earn $5 million collectively from a three-day event with 600,000 attendees. The Super Bowl is a longer event, with a larger absolute economic footprint, drawing buyers who consistently spend two to four times the daily rate of a typical Nashville weekend.
If you own a Nashville Airbnb, the next four years are the prep window. If you’re considering acquiring a Nashville Airbnb, the next 36 months are the buying window.
Either way, this is the kind of event that defines a Nashville real estate cycle. The team has been tracking Nashville STR economics through the 2019 Draft, the 2020 pandemic, the 2023 STR regulation cycle, and now the 2030 Super Bowl runway. We’d be glad to help you position correctly for it.
Grant Hammond is a Nashville real estate broker at Compass RE. His practice focuses on short-term rental investment, downtown high-rise condominiums, and Davidson and Williamson County luxury, with more than 550 STR transactions and 350+ high-rise condo sales over 25 years. Broker fees are not set by law and are fully negotiable.
Frequently asked questions
How much extra revenue can a Nashville Airbnb expect from Super Bowl LXIV weekend?
February 8, 2030 is the projected Super Bowl LXIV Sunday. Historical Super Bowl host-city data from Las Vegas (2024), Phoenix (2023), Inglewood (2022), and Miami (2020) shows the four-night window of Wednesday through Sunday surrounding the game typically generates 6 to 10 nights of revenue at 2.5x to 4x normal seasonal nightly rates inside a two-mile radius of the stadium. For Nashville, the high-end estimate range is $4,000 to $12,000 in incremental gross revenue per property for the week, with downtown-core NOOSTR-permitted properties at the top of that range and outer-ring OOSTR-permitted properties at the lower end.
Should I buy a Nashville Airbnb now to position for Super Bowl LXIV in 2030?
A 2026 purchase positioning for a 2030 single-weekend event would underwrite primarily on the four-year operating cash flow and resale appreciation, not on the one-weekend Super Bowl premium. If the property pencils on operating cash flow before any Super Bowl premium, the 2030 weekend is an upside catalyst that improves the IRR by 200 to 400 basis points depending on hold period. If the property only pencils when you assume the Super Bowl premium, the underwriting is fragile and should be reconsidered.
What permit framework do I need to operate a Nashville Airbnb during Super Bowl LXIV?
Nashville short-term rentals operate under either OOSTR (Owner-Occupied Short-Term Rental) or NOOSTR (Non-Owner-Occupied Short-Term Rental) permits per BL2019-1633. Most investor-grade product operates under NOOSTR, which does not require operator residency but is restricted by zoning category to specific commercial, mixed-use, and grandfathered residential parcels. Operating without a valid current permit during a high-visibility event like Super Bowl LXIV draws faster enforcement attention than a normal residential month. Verify permit status and zoning compatibility well in advance of February 2030, not the week of the game.
Will Nashville STR supply still be tight by Super Bowl LXIV in February 2030?
Metro Nashville issued a permit moratorium on new NOOSTR applications in mid-2020s that limited supply growth significantly. Without a substantial moratorium reversal or new ordinance, the 2030 NOOSTR-permitted unit count will likely be within 10 to 15 percent of the 2026 count. Demand for the Super Bowl weekend will far exceed supply, which is the structural reason historical Super Bowl host markets see 2.5x to 4x normal nightly rates that weekend.
Sources, methodology, and disclosure
Super Bowl host-city STR data referenced in this post is sourced from AirDNA market reports for Las Vegas (2024), Phoenix Metro (2023), Inglewood / Los Angeles (2022), Miami (2020), Atlanta (2019), and New Orleans (2025), supplemented by post-event broker reporting from each market. The 2019 NFL Draft baseline numbers are sourced from Nashville Convention and Visitors Corp post-event tourism reports.
Verified broker authority used: 550+ short-term rental transactions closed across Davidson County, 25 years of Middle Tennessee brokerage, $1 billion+ in career closings.
Broker fees are not set by law and are fully negotiable. All commission and buyer-agency details should be discussed before contract.
This post is informational and is not investment, legal, tax, or compliance advice; permit and zoning verification should be confirmed with Metro Nashville Codes before any acquisition or operating decision.
